A UNICEF campaign to bring Indonesian children's issues to public sphere. The target is young people who familiar with digital entity.
The objective was to gather public's attention and opinion on the issues and bring it to government for them to take action.
There are 2 videos. The first video displaying only the beginning part of Ahmad's story, the role is to tease the audience. After we've got 5,000 followers on @UReport_id Twitter account, we launched the second video which containing full version of Ahmad's story.
Twitter as the chosen channel to spread the survey questions, through Direct Message Feature to gather voice from our followers.
Target followers was to reach 20,000. With that numbers, U-Report can bring these voices as a backbone to the government.
Weekly promoted tweets with visuals to boost the content to reach more young people based on the user interest. The visuals contain facts about children's issue to attract and educate audience.
We created interactive stories on Instagram to educate young people to understand more on the children's issues. User can choose their own storyline throughout the stories to get different endings.
Acquired more than 20,000 twitter follower before the end of campaign period and exceed 60% number of followers from the agreed KPI. 99% video viewership from the number of microsite visitors.